Know Your Customer’s “Aha!” Moment!

Selling stuff can be tricky, right? Ever wonder why some things just don’t fly off the shelves? It’s all about getting inside people’s heads and making change feel like a piece of cake. Studies say tons of new goodies crash and burn, like 40% to 90%, showing how tough it is to get folks to try something new.

People are creatures of habit. They cling to what they know and think it’s the bee’s knees.

This “curse of knowledge” messes with companies’ heads, making them think everyone will jump on their latest thing without a second thought.

To crack this, companies need to find that sweet spot between making cool stuff and getting folks to buy in. Making products that are way better than what’s out there, like ten times better, can make people go wild for them. Also, creating products that fit right into people’s lives, like smart watches to track fitness, can make change feel like a breeze.

Also look for people who like new things. They’re like hidden gems. Show them your solution, and they’ll love it right away. Understand how people behave, know change can be tough, and make it easy and fun. This will help businesses do better in selling products.”

Understand your customers, make change irresistible, and tap into untapped markets for product success!

In short,

Know your customer’s “aha!” moment!

There are many products in the market which were made famous by just one feature. Because they knew the need of the market and jumped right into providing a solution to the customers.

Tinder — Swipe left, swipe right

Shazam — 1-click song identifier

Instagram — Artistic photo filters

Snapchat — Disappearing messages

Twitter — 140 character limit

TikTok — Endless scroll “For You”